Biobased building and insulation materials are booming. Scaling up is necessary if the construction industry wants to reduce its CO2 emissions. This means that farmers, builders and governments must work well together. How does this work in practice? A discussion with Marjet Rutten (activating buyers at Building Balance), Walther Dingemans (Enerphit advisor at VDZ Projects) and Frank Rombouts (owner Van land naar Pand). Presenter: Frans Reichardt. Sidekick: Wouter de Vries.